Friday, June 5, 2020 – Legendary genge rapper, Hubert Nakitare better known as Nonini, has opened up about how his controversial music cost him millions in endorsements.
Despite being a household name with several smash hits under his belt, Nonini never got any corporate gigs.
In an interview with CTA’s Richard Njau alias A-star, the veteran rapper who has been in the music industry for almost 20 years revealed that he got his first endorsement in 2018 from Safaricom.
He went to advise Gengetone rappers to clean their act because no matter how popular or famous their songs are, they will never cash in on their popularity because no corporate will want to be associated with them.
“Despite wa kina Clemo and kina Jua Cali kuendelea kuni encourage kufanya hii mziki controversial, artiste we getting a lot of endorsements, Kina Nameless walikuwa wanapata maendorsements, kina Redsan, kina Ogopa, guys were doing shows for Red-Bull, trust-condom, watu wanawekwa kwa ma billboard. Although I had hits, biggest hits in this Country, I never got any endorsement, nothing. Because the people who were seating in the Boards Rooms back then, walikuwa wanasema zii, huyu jamaa ni controversial hatuwezi muweka kwa any of our brands,” revealed Nonini.
“That I did not realize, I came to realize that baadaye. Kwa hii timeline yote, tuko na kina Clemo, so we are realizing mbona hatupati maendorsement? Lakini mashow napiga, ground iko sawa, Tour ndo hizo ziko scheduled kupiga USA, Australia, wapi wapi, lakini endoresments zii. Tukiangalia endorsements ni ma artistes wengine wanapiga.
Hii naisema so that this young guys can learn from this, so mimi nilikuja kurealize baadaye, by the time Jua Cali came out, alikiuja na hizi beat za kudance. Hakuingia na ile Noma yangu. Because wali learn na Clemo, controversial ni top lakini Nonini kuna vitu anafinyiwa, kuna mavitu hapati, so wakalearn lakini hawakuniambianga. So mimi nilikuja kujua baaadaye hii ma controversy kidogo imeleta noma,” said Nonini.
“The first cooperate money I ever got, big time, was from Safaricom, just the other day when I became their Brand Ambassador last year but one (2018), that’s the first cooperate endorsement Nonini has ever gotten. So unaweza imagine what I have gone through in my career.
Watch the interview below.
The Kenyan DAILY POST.