I bet our TV screens and radios were still interesting during the times of the likes of Catherine Kasavuli, Leonard Mambo Mbotela, Elizabeth Obege among other media personalities who have exited the scene.

Without fear of contradiction, I can categorically state that the times of such presenters are the most memorable even in the modern world of media.

One reason we remember such presenters is that they maintained high standards of professionalism, had high moral regards and had minimal or no ‘dramas’, as compared to modern journalists.

Imagine how the reputation of Mediamax went down after K24 presenter Betty Kyalo went live online to rant while drunk, and a month later Milele FM breakfast show host Felix Oduor alias Jalang’o is exposed in a sex saga.

Let me perhaps pose: Why would K24 Tv impose on us a drunkard who went live on social media hurling obscenities, drunk as a skunk? Why would I allow my children to watch news at 9pm anchored by Betty Kyallo after what she did?

With such figures prominently featuring during prime shows, 9pm news for Betty and breakfast show for Jalang’o, it would be very hard for serious brands to advertise with such media houses. No wonder we hear of reports that K24 will be closing shop due to dwindling fortunes.

Any advertising and communication expert will tell you that it is not about numbers, but delivering a message to the right people. The shows hosted by these people look like a total joke, and no serious brand would want to associate with them.

Betty and Jalang’o are just examples of the many socialite bimbos masquerading as professionals, spoiling the good name built by Kenya’s founding fathers of journalism.

One of the prolific characters of older journalists who have been successful in their careers is that family matters were left at home. Very few knew about the families of these journalists, and if they got drunk, they did it responsibly.

The journalists were in good moral standing, and it was hard to associate them with scandalous events, like we witness with modern journalists.

During the times of Kasavuli, people used to converge during prime time news to actually watch news, but nowadays men get home early to watch thighs of their favourite female presenter, since they have read all news from blogs.

We cannot sit and pretend that all is well in journalism, when media houses are serving us with soft porn, and all discussions in radios and TVs are all about sex and relationships.

In fact, some TV stations have gone a notch higher to train people how to have sex, while some shows are hyped for parading half-naked youths in the name of entertainment.

One of the functions of the media is to set the agenda, so the blame goes to the caliber of ‘professionals’ hired, who belief that ‘sexualizing’ everything will attract audience.

We are setting a very dangerous trend where untrained persons are left to run the media industry, while the trained professionals are either employed as subordinates or completely ignored by the employers.

Last year, we had an incident where Milele FM presenters Kaka Zema and Doreen Nassi literally fought in studio, in what was perceived as a marketing stunt. I call it a stupid move, since a sane person would market him/herself through rich content that attracts wider audience.

No listener will open a radio station to hear people fight, but they will to be educated, informed and entertained. If as a journalist you cannot do the three in a strong moral foundation, then you have no business being a journo.

I might sound harsh, but the truth of the matter is that the modern media industry is full of socialite bimbos who care about fame and not professionalism.

Unless we have real professionals running the industry, journalism is going to the dogs and we will never reach the levels of CNN, AlJazeera, BBC and other reputable media houses in the world.


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